Success Story: Sleeptopia

Kevin Kunz' mother and brother suspected they had obstructive sleep apnea (OSA), and paid thousands of dollars for hospital-based testing. A seasoned sales manager in durable medical equipment, Kunz recognized an important unserved niche -providing the same tests in clients' homes, for a fraction of the cost. It took guts to break into the market, as Kunz was disrputing a lucrative business model dominated by hospitals. But the concept was wildly sucessful, in part because people sleep more comfortably at home than in an impersonal facility, and thus happier with the process. Results tend to be more accurate too. DOWNLOAD Case Study
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