What You Need To Know Before Building Your Practice Website
Anyone can learn to build a website from scratch. I should know, I did it myself. If you have no budget for a website and you want to learn how to do this yourself, you should try it. It's a great way to learn about what makes a website run and you will find that it's actually not that hard at all.
Here are my top 5 tips on building you practice website from scratch:
(1) Pick out your domain name. A good place to search for these is Godaddy. Choosing the right URL should not be taken lightly. It can help determine how high your website will rank when people search online. Make sure the domain includes the top keywords behind your name and brand. URLs ending in “.com” are usually going to rank higher than “.org, .us, or .net.”
(2) Create a logo! You can go to this website called Fiverr and for less than 30 bucks you can have a designer create a logo for you in a jiffy! This is a great article that will teach you all about logo creation do's and don'ts. I recommend reading the entire thing before hiring a designer to make you something.
(3) Use a premade website service. Go to Wix or Squarespace since these are the easiest places to create beautiful websites. Now, before you get overwhelmed with a lot of ideas shown on these sites, stop and think about what you are looking for before you go looking. This blog post will show you Kareo's top 20 medical practice websites. The site itself must be easy to move through and well understood upon first glance. Outline the website structure before creating it, and begin with the broader topics and themes behind the medical practice. Afterwards, you can begin focusing on the sub-themes that will fall under the broader categories. You have just created a sitemap, which is literally the map of your website. This is a major step before moving onto the creation itself.
(4) For more flexibility go DYI. You can find a good hosting company and buy a Wordpress theme. The key here is knowing what you are looking for. What is the purpose of your website? If you search for the term "medical" on themeforest you can find a bunch of web design themes that make sense for doctor's offices. The two most important thing your website should have on it a simple and informative landing page and a way for new patients to contact you. You want there to be a call to action front and center.
(5) Find good pictures! I recommend getting professional pictures of you and your office. But, for things like blog posts and other content, you may want this article will show you 14 Amazingly Free Stock Photo Websites.
I hope this article helps you get started in building your practice website. Having at least a basic website up is incredibly important because it establishes your presence online and helps patients find you. Remember: the reason you are doing this is to help bring in more patients! I put up my own website last summer and even though I did it myself, and it wasn't super professionally perfect, it still has lead to more clients and attention from press. I've even been contacted by companies who wanted to work with me. So get started and have fun!