The Mystery of the Disappearing Reviews
As a rule, most review sites always claim their reviews are organic, user-generated content. Still, there have been plenty of cases where fictitious patients, laid-off hygienists, and even competing dentists have left false negative reviews for doctors. In order to combat these unscrupulous actions, some review sites began employing their own 'algorithms' to weigh reviews from more established users.
Here’s where it gets a bit mysterious. Doctors are now noticing that when they decline to advertise with these sites, their positive reviews are disappearing from their profile page. It’s not that these reviews have entirely disappeared, as they’re still posted under the reviewer’s account. The new ‘algorithm’ is simply blocking these positive reviews from appearing on the doctor’s profile page.
An actual doctor's reviews before declining to advertise with a review site:
Naturally, these practices are a bit unsettling; and they don’t stop there. For more info, check out the issues that some doctors & business owners have been dealing with in this post & this additional article.
If a similar thing has happened to you, please let us know by emailing us.