Sales Questions? 1-888-775-2736 or


Get Inspired, Get Motivated, Get CREATIVE

July 19th, 2011 by Joann Doan

Everyone goes through days where they fall into what I call my “2pm slump.”  When I’m mentally stuck, drained or exhausted, I always look for something to get me motivated again.  After watching this mini video clip on vimeo, I felt an urge to write, blog, and organize my desk! It’s a 1 minute and 50 second motivational video that helps you get inspired and creative! Whether you’re a biller, receptionist or physician, everyone has moments where they need a mental push.

29 WAYS TO STAY CREATIVE from TO-FU on Vimeo.

My personal favorite “Get Creative Numbers”:

#1 Make lists – This is something I always try to do.  With all the things going on throughout the day, making lists helps me stay organized and on top of things.

#12 Get feedback – How do you ever know if something needs to be added or taken out? It’s always great to get feedback from other people around you.

#16 Allow yourself to make MISTAKES – The best way to learn is to make mistakes.

#19 Get lots of rest – read about an article on how important rest is here (via Practice Fusion).

#25 Stop trying to be someone else’s perfect – This is my ultimate favorite piece of advice for myself.

#29 FINISH SOMETHING – The best way to stay creative and stay motivated is to finish the items on your list.  Stay focused.

I hope everyone gets as much inspiration and motivation from this video clip as I did! I know Ramey Becker, our Account Manager, did.  She believes that the video is “a great way to lift your spirits when you are stressing out! Although I loved every single tip, my favorite was #29 – “Finish Something”. The reason this stood out to me is because when I get stuck and am looking for that inspiration, it is always due to perceived lack of progress.  For me, cleaning is a way to accomplish something and clear my head.  In essence, it’s a “reboot” button for my inspiration.  Inevitably, as soon as I sat back down, the theories and ideas came flowing out! Last but not least, don’t be hard on yourself! Failure only comes to those who give up!”

Enjoy!

Read More | No Comments | Filed in General

You Should be Outraged by Insurance Company Underpayments Revealed by the AMA NHIRC

July 18th, 2011 by Kathy McCoy

You Should be Outraged by Insurance Company Underpayments Revealed by the AMA NHIRCI’ve been watching coverage of the AMA’s 2011 National Health Insurer Report Card, and frankly, I’m mystified.

Where is the outrage?

The survey reveals that payment averages have actually declined over the previous year – in a year when many medical practices are struggling to stay above water – and no one seems to be particularly outraged that practices are being paid accurately what they are contractually owed as little as 62% of the time.

ARE YOU KIDDING ME?

If I had realized that it was OK to pay only 62% of what I owe, I might have had to consider making that change years ago. Can I pay only 62% of my health insurance premium? I think you know the answer to that one.

But where do insurance companies get off paying medical practices only 62% of what they have contractually agreed to pay? OK, only one insurance company (Anthem BC/BS) was that low – but the others were between 86% and 92%, not including Medicare.

That means that over the course of a year, if you billed Aetna for $100,000, you may have received only $86,270, based on their NHIRC payment rate of 86.27%. And that means you lost nearly $14,000 through absolutely no fault of your own.

And the worst case scenario is Anthem BC/BS, which had an accuracy rate of only 62.08%. In that instance, you would have lost nearly $38,000! That’s a full time employee’s salary!

Maybe the lack of outrage is because practices feel there isn’t much they can do. But here’s the good news: There are things you can do. And they don’t have to eat up your staff time.

Check your actual payments against contracted amounts

You should be able to do this easily with your medical billing software. Kareo provides an easy-to-use report that shows you exactly what you were paid and what your contracted allowable amount was. And we make it easy to set it up by providing you with a Fee Schedule Import Wizard that allows you to upload all your fee schedules quickly, without data entry. If you don’t use Kareo, check with your medical billing software provider to see what they offer—some other solutions may provide something that will streamline the process for you.

Then all you have to do is make a point of regularly checking your actual paid vs. your allowed amount, and appeal those payments that are incorrect.

Don’t let insurance companies get away with underpaying. You work too hard, and are already squeezed on too many fronts.

And if there is anything else Kareo can do to help make sure you get paid everything you are owed, please let us know in the comments section of this blog, or on our Facebook page.

We’re on your side. Insurance companies…not so much.

Read More | 6 Comments | Filed in Features, General, Product

Improve Your Medical Billing Results with Tips from Our July "Getting Paid" Newsletter

July 12th, 2011 by Kathy McCoy

Kareo just released the July issue of our monthly e-newsletter, Getting Paid, and it featured a variety of articles you will want to review in order to improve your medical billing results. Also, be sure to subscribe to the newsletter so you receive it in your inbox automatically. The articles featured included:

Latest from Kareo

Time-of-Service Collections: Seven Strategies for Success

By Elizabeth W. Woodcock, MBA, FACMPE, CPC

Try these 7 steps to improve the time-of-service collections in your medical practiceToday, patients are responsible for much larger portions of their medical bills. If you’re relying solely on your business office to respond to this trend, you won’t be successful. Your patients are your worst payers. It’s an opportune time to execute these seven strategies used by medical practices that are successfully dealing with today’s reimbursement environment… Read More

From Mad to Glad: Talking with Clinicians about Coding

By Betsy Nicoletti, M.S., CPC

Learn how to improve coding results by talking with your clinicians in a productive wayToo many coding meetings with physicians end badly: the physician is frustrated and annoyed, the coder worried and angry. The result is that too little information is exchanged. How can these meetings be productive and positive? Here are my best strategies… Read More

Complimentary Webinar: What You Can Do to Prepare for Medicare Payment Reductions

Tuesday, July 26, 2011
1:00 PM EDT/10:00 AM PDT
Speaker: Betsy Nicoletti, M.S., CPC

Learn what you can do to prepare your practice for Medicare payment reductionsPhysician practices face certain Medicare cuts for not participating in CMS incentive programs and possible payment cuts if the “doc fix” for payment calculations isn’t passed. What should practices do in the last half of 2011 to protect their finances? This webinar will describe key strategies including:

Why you should participate in at least one of the CMS incentive programs
• How to evaluate incentive programs and determine which are best for your practice
• How to review schedule management techniques to optimize revenue
• How and why your practice should collect money for services already provided
• And much more

Register Now! 

Best Practices:
The Financial Mindset – Improving Operations and Profitability

By Judy Capko

Keeping staff productive, managing the day and caring for patients clearly takes center stage for most medical practices. This can make it difficult for physicians and managers to dedicate enough time to studying the financial side of running a business… Read More

ICD-10 Training Camp:
Education Is the Fundamental Building Block to ICD-10 Comprehension

By Nancy Maguire, ACS, PCS, FCS, HCS-D, CRT

Any teacher will tell you how important lesson plans are to describe the course of instruction for each individual lesson, each skill level involved. Well-developed lesson plans reflect the interests and needs of the students. They should incorporate best practices by specialty or specific coding needs. Some key things to remember when developing educational programs… Read More

Case Study

Kate Basile: “I’m All in Favor of Going Paperless. Kareo Has Unique Features that Make Going Electronic Seamless and Efficient.”

Kate Basile was able to overcome the challenge of a lack of medical billing knowledge by using Kareo“My husband decided to set up his own office during the last quarter of 2010. I was pretty much thrown into the role of serving as his office manager.” With her background in operations, Kate knew what to do to set up the new office. Handling the billing was another matter… Read More

Case Study

Bob Nichols, Medical Billing Services & Solutions: “Kareo Offers Great Time- and Money-Saving Tools” 

Bob Nichols found Kareo offered great time- and money-saving toolsWhen Bob Nichols sold his medical billing company in 2007, he thought the time was right to walk away from the industry. He was faced with needing to update his medical billing software platform, and political uncertainties clouded the future of the profession… Read More  

Billing Tip of the Month

Tracking Copays to Be Waived in Kareo

Amy Burney, Practice Manager, Phillip’s Pediatrics

Sometimes our doctor will tell us to waive a patient copay. In order to keep track of this, I take a couple of steps… Read More
 

Top News and Ideas from Industry 

New AMA Health Insurer Report Card Finds Increasing Inaccuracy in Claims Payment

AMA, June 20, 2011

The overall rate of inaccurate claims payments increased since last year among leading commercial health insurers, according to American Medical Association’s (AMA) fourth annual National Health Insurer Report Card. Claims-processing errors by health insurance companies waste billions of dollars and frustrate patients and physicians… Read More

Some Insurers Doubt Medical Spending Will Bounce Back

Emily Berry, Amednews, July 4, 2011

Talking with analysts and investors during Goldman Sachs’ investor conference June 7 and 8, health plan CEOs edged toward conceding that their members may be setting a “new normal” pace of spending… Read More

CBO Projects Physician Pay Cut for 2012

AAPC, July 1, 2011

The Congressional Budget Office (CBO) projects that, under current law, payment rates for physician services provided to Medicare beneficiaries will be reduced by 29.4 percent in 2012. The large pay cut follows several years of legislative action to either maintain or increase physician payment rates… Read More

Shared Savings, Payments Will Be Reality for Either Political Agenda

Mary Mosquera, Government Health IT, July 5, 2011

Some form of shared savings and bundled payments will become a reality no matter if it looks like the current proposals of the Centers for Medicare and Medicaid Services (CMS) or a version that is developed for a Republican agenda because the current healthcare cost trends are unsustainable… Read More

HIPAA 5010 Backup Plan Chant Grows Louder

Tom Sullivan, Government Health IT, July 5, 2011

It’s no surprise that the state of the HIPAA 5010 transition is something of a mess. The potential for slowed or even stopped claims reimbursements is understood. And the inevitable ripple effects on health IT are not so clear. As the Jan. 1, 2012 compliance deadline approaches, should providers and the federal government devise contingency plans for HIPAA 5010… Read More

CMS Rule to Streamline Data for Insurance Eligibility, Claim Status Inquiries

Mary Mosquera, Government Health IT, June 30, 2011

The Centers for Medicare and Medicaid Services has released an interim final rule that describes the standard set of information for two electronic health transactions, one for inquiring about a patient’s insurance eligibility and the other on the status of a healthcare claim submitted to an insurer…Read More

ACO Regs Expected to Soften A Bit

Tom Sullivan, Government Health IT, June 29, 2011

Every week, it seems, a new group lashes out against the proposed accountable care organization (ACO) regulations – perhaps in hopes that CMS will ease up on the 65 measures for qualifying as an ACO… Read More

Small Practices: Adapting to Survive

Victoria Stagg Elliott, Amednews, June 27, 2011

With more physicians choosing to join or sell to hospitals and larger practices, many wonder if the traditional physician practice is dying… Read More

We hope you enjoy this issue of the newsletter. Be sure to subscribe now to the newsletter in order to insure you receive future issues.

Read More | No Comments | Filed in Events, General

June “Getting Paid” Newsletter Offers Advice for Improving Medical Billing Software Results

June 17th, 2011 by Kathy McCoy

Kareo just released the June issue of our monthly e-newsletter, Getting Paid, and it featured a variety of articles you will want to review in order to improve your medical billing results. Also, be sure to subscribe to the newsletter so you receive it in your inbox automatically. The articles featured included:

Latest from Kareo

Strategies for Successful Denial Follow-up in Medical Billing

By Sara M. Larch, MSHA, FACMPE

Follow these strategies for successful denial follow up in medical billingIn early May, Elizabeth Woodcock presented a Kareo webinar on “Denial Management: Strategies to Improve Cash Flow in Medical Billing.” She presented excellent information on denial prevention and denial management and included a sample appeal letter. Now, let’s spend some time looking at strategies to improve the success of your denial follow up processes… Read More

Complimentary Archived Webinar:
Preparing for ICD-10-CM–The Nitty-Gritty of Diagnosis Coding

Speaker: Nancy Maguire, ACS, PCS, HCS-D

Start preparing for the transition to ICD-10 in medical billingYou’ve been hearing about the switch to ICD-10, but you’d like to know more about the diagnosis coding and how to plan training for your staff to make sure the conversion goes smoothly. Find out what you need to know in this practical webinar.

Nancy Maguire, ACS, PCS, HCS-D, author of the Nancy Maguire GPS to ICD-10-CM Planning and Implementation Guide and leading expert on ICD-10, will walk you through the nitty-gritty of diagnosis coding with ICD-10 and how to make a smooth transition for your practice.

You’ll Gain Insights on:

  • What are the differences between ICD-9 and ICD-10?
  • What is the new structure of coding with ICD-10?
  • How should you plan training for your staff?
  • What are the five steps your practice should take now?
  • And much more

View the Archived Recording Now!

Benchmarks for Your Medical Practice: A Vital Part of Critical Practice Analysis

By Bhagwan Satiani, MD, MBA, FACS, FACHE

Even with great effort, none of the commonly utilized financial tools necessary for critical practice analysis, including charges or cost per relative value unit (RVU) or work RVU (wRVU), revenue per RVU, break-even fees, practice expense RVU (peRVU) and profitability, may be in line with national benchmarks. There is always room to improve. Here are the most common indicators of value to any practice that need to be monitored and compared to benchmarks… Read More

Best Practices:

12 Steps to Avoid Embezzlement in Your Medical Practice

By Judy Capko

Medical practice embezzlement war stories confirm the existence of clever thieves that steal from the medical practice they work for. It is devastating at both an emotional and financial level to discover a trusted employee has betrayed you. Here are some tips on how to protect your practice from an embezzlement scheme… Read More

ICD-10 Training Camp:

Where Do You Begin with ICD-10 Preparation?

By Nancy Maguire, ACS, PCS, FCS, HCS-D, CRT

The decisions on a course of action for transitioning to ICD-10 diagnosis codes must start now; not tomorrow, or the day after, but right now. If you are the individual tasked with this responsibility, you must decide how training will be scheduled, who will receive training and to what extent, and how progress will be monitored… Read More

Learn How to Streamline Your Medical Billing -
You Are Invited to a Special Demo of Kareo

Learn how to streamline your medical billing with Kareo medical billing softwareYou are invited to join us for a complimentary demo webinar on How to Streamline Your Medical Billing with Kareo medical billing software on Tuesday, June 21. We hope you will join us. During this informative webinar, you’ll hear about a special offer that will allow you to get 30 days of Kareo free of charge, plus you’ll learn how Kareo can help you improve your profitability and productivity with… Read More

Case Study

“Excellent Organization and Communication are Essential. That’s What I Get with Kareo.”

Amy Burney, Prime Care Medical Services, LLC 

Medical billing software review videoAmy Burney knows a thing or two about multi-tasking. In her current capacity, she serves not only as office manager but as the primary biller for four separate practices. It’s a position she couldn’t manage, she says, if she weren’t organized–and had the right resources backing her up… Read More

Case Study

“My Philosophy Is, Take Time, At the Time, to Get It Right the First Time. Kareo Makes That Easy for Billing Professionals.”

Bob Pedersen, RLP Medical Billing

Medical billing software review video from Bob PedersenWith over 22 years in the medical billing profession, Bob Pedersen knows what he doesn’t want in a software. “I was sick of our in-house billing system,” says Bob, who previously served as Vice President of another billing service in Kansas City for over 19 years. “We were spending way too much time on back-ups…” Read More

Billing Tip of the Month

Efficiently Handling Patient Balances in Kareo

Walter LeGrand, ECCOHealth, LLC

We are using Collection Category task in Kareo to track the status of patient balance more efficiently. We have set the collection categories of… Read More

Top News and Ideas from Industry

CMS to Publicly Report Provider Performance

Mary Mosquera, Government Health IT, June 03, 2011

The Centers for Medicare and Medicaid Services (CMS) intends to allow certain organizations access to Medicare claims data to produce public reports that will offer consumers and employers a more accurate snapshot of the performance of physicians and hospitals… Read More

OIG: Medicaid and Medicare Fraud Investigations May Net $3.4B

Molly Gamble, Becker’s ASC Review, June 3, 2011

The Office of Inspector General has announced $3.4 billion in new expected recoveries related to its investigations, audits and other probes, mostly related to Medicare and Medicaid, according to an OIG news release… Read More

Medicare Physician Fee Schedule Updates Include Changes to HCPCS Level II, CPT Code Descriptors

Rachel Fields, Becker’s ASC Review, June 2, 2011

Updated payment files for the Medicare Physician Fee Schedule were released to contractors on May 20 and include several changes to HCPCS Level II and CPT code descriptors and payment indicators, according to an AAPC release… Read More

Compliance Newsletter Clarifies Recent RAC Findings

AAPC News, June 10, 2011

A variety of payment issues that affect inpatient rehabilitation facilities, physicians, non-physician practitioners (NPPs), radiology suppliers, and inpatient and outpatient hospitals are covered in the April edition of the Centers for Medicare & Medicaid Services’ (CMS’) freely distributed Medicare Quarterly Provider Compliance Newsletter. Billing staff should be on the lookout for… Read More

Helpful Hints for Crosswalking ICD-9/ICD-10 Codes

AAPC News, June 10, 2011

“What You Should Know About the GEMs,” an article published in the May 24 issue of the Centers for Medicare & Medicaid Services’ (CMS’) Daily Digest Bulletin, explains how to use the GEMs provided by the agency. GEMs are tools that act mainly as a crosswalk between ICD-9 and ICD-10 diagnosis codes, allowing you to look up an ICD-9 code and be provided with the most appropriate ICD-10 matches and vice versa… Read More

Common Coding Myths May Put Profits and Practices at Risk

Mary Service, Diabetes Options, May 2011

Correct coding has significant consequences for physician billing and practice. There are a number of coding myths, however, that can jeopardize practices and reduce the amount of revenue for which they can bill. Given the zeal shown by federal agencies and health insurance companies to recover improperly paid bills, it is essential that medical professionals are careful and correct in their coding practices… Read More

Greening Your Technology: A High-Tech Way to Save the Planet

Pamela Lewis Dolan, Amednews, June 6, 2011

Physicians can reduce their practices’ carbon footprint — and their expenses — when they buy the right technology and use it in an eco-friendly way. This includes reducing wasted energy by adopting certain habits with technology use… Read More

Assembling a Robust Revenue Cycle Team: How to Hire and Retain Great Billers, Coders and Collectors

Leigh Page, Becker’s ASC Review, May 27, 2011

Although focused on ASCs, this article offers 14 tips for assembling the best revenue cycle team that apply to most practices, including 1) Hire an adequate number of staff, 2) Pay revenue staff well, 3) Make sure they are IT-savvy, 4) Allow coders to specialize, and more… Read More

We hope you enjoy this issue of the newsletter. Be sure to subscribe now to the newsletter in order to insure you receive future issues.

Read More | No Comments | Filed in Company, General

Medical Billing Software Survey Shows Payment Rates and More Among Medical Billing Companies

April 5th, 2011 by Kathy McCoy

Medical billing software survey shows that more than 25% of medical billing companies are able to get 92-96% of claims paid for their clients

 

 

 

As promised, we are now releasing the results of our medical billing software survey to medical billing companies, which shows some interesting differences from the survey results for medical practices. The survey shows the value that medical billing companies bring to the table:

  • 47.1% of medical billing companies reported average days in accounts receivable of less than 40 days, compared to 39.1% for medical practice survey respondents
  • 23.3% of medical billing companies said their clients’ net collection rate was 92-96%, compared to 17.6% for medical practices
  • 47.9% of medical billing companies reported checking payments against contracts for all payers, compared to 44.6% for medical practices

Other results we found interesting:

  • 25.8% reported being able to get 96-98% of claims paid for their clients
  • Although they are more concerned about the conversion to 5010/ICD-10 than medical practices, their biggest concerns are the same: 1) reduction in Medicare payments (46.6%) and 2) patient payment collections (46.6%)
  • 38.3% reported billing within 2-6 days of signing up with Kareo

The full set of results is posted below:

Medical Billing Survey – Responders in Billing Companies
116 Responders

1.             Are you currently a Kareo customer?

Answer Options Response Percent
Yes 56.5%
No 43.5%

 

2.             How long after signing up with Kareo were you billing?

Answer Options Response Percent
2-6 days 38.3%
1 week 14.8%
2 weeks 16.0%
3 weeks 3.7%
4 weeks 8.6%
More than 4 weeks 18.5%

 

3.             What types of practices do you serve?

Answer Options Response Percent
Medical 73.6%
Chiropractic 14.3%
Opthalmologic/Eye care 5.0%
Physical therapy 23.6%
Massage therapy 3.6%
Multi-specialty 32.1%
Other 26.4%

 

4.             Please further identify the specialty or specialties you serve:

Specialty Response Percent
Dermatology 1.5%
Durable Medical Equipment 6.0%
Emergency Medicine 1.5%
Family Practice 7.5%
General Practice 1.5%
General Surgery 1.5%
Internal Medicine 6.0%
Mental Health 12.0%
Multi-Specialty 47.8%
Neuropsychology 3.0%
Orthopedic Surgery 3.0%
Pain Management 1.5%
Pediatrics 1.5%
Phlebology 3.0%
Podiatry   1.5%
Prosthetic/Orthotic Supplier 1.5%

 

5.             How many practices do you serve?

Medical billing software survey reveals number of practices served by average medical billing company

Answer Options Response Percent
1 practice 23.8%
2-3 practices 18.9%
4-5 practices 13.9%
6-8 practices 4.1%
8-10 practices 5.7%
More than 10 practices 33.6%

 

6.             Do you check your claim payments to make sure your clients are being paid the full amount based on their payer contracts

Medical billing software survey reveals that nearly 50% check payments against contracts for all payers

Answer Options Response Percent
Yes, for all payers 47.9%
Yes, but only for the top 3-5 payers 26.4%
Yes, but only for Medicare 4.1%
No 13.2%
I don’t know/Not sure 8.3%

 

7.             What percentage of claims are you able to get paid for your clients?

Medical billing software survey shows that more than 25% of medical billing companies are able to get 92-96% of claims paid for their clients

Answer Options Response Percent
More than 98% 13.3%
96-98% 25.8%
93-95% 18.3%
90-92% 12.5%
Less than 90% 9.2%
I don’t know/Not sure 20.8%

 

8.             What is your average days in accounts receivable? (Note: By this we mean the average number of days from the date you bill to the date you are paid.)

Answer Options Response Percent
Less than 40 days 47.1%
41-45 days 17.4%
46-60 days 17.4%
60-75 days 4.1%
76-90 days 2.5%
I don’t know/Not sure 9.8%
We don’t track 1.7%

 

9.             What is your clients’ net collection rate? (Note: This is the percentage of charges you collect net of contractual insurance adjustments)

Medical billing companies said that more than 23% were able to achieve a 92-96% net collection rate for their clients in the medical billing software survey

Answer Options Response Percent
More than 96% 18.3%
92-96% 23.3%
87-91% 10.0%
82-86% 5.8%
77-81% 5.0%
76% or less 6.7%
I don’t know/Not sure 22.5%
We don’t track 8.3%

 

10.           Have you experienced a Medicare audit by a RAC?                                                                                                            

Answer Options Response Percent
Yes 16.1%
No 83.1%
We are scheduled for an audit 0.8%

 

11.           How concerned are you about these issues in future medical billing?

Medical billing software survey reveals medical billing companies' concerns for future

Answer Options   Very Somewhat Slightly Not Concerned Not Aware
Conversion to 5010/ICD-10   30.3% 37.8% 16.8% 8.4% 6.7%
Clients wanting to adopt EMR, resulting in loss of clients 28.0% 21.2% 14.4% 30.5% 5.9%
Medicare RAC audits   17.8% 29.7% 23.7% 19.5% 9.3%
Medicare ZPIC audits   16.7% 26.3% 21.9% 21.1% 14.0%
Reduction in Medicare payments   46.6% 29.7% 14.4% 7.6% 1.7%
Patient payment collections   46.6% 34.7% 12.7% 5.1% 0.8%

 

12.           Do you offer your clients an EMR?                                                                                                                                       

Answer Options Response Percent
Yes 34.5%
No 65.5%

 

13.           How concerned are your clients with adopting an EMR?

Medical billing software survey shows how concerned medical billing companies' clients are with adopting an EMR/EHR

Answer Options Response Percent
Very 25.9%
Somewhat 34.5%
Not at all 23.3%
I don’t know/Not sure 16.3%

 

14.           How concerned are you that if your clients adopt an EMR, you will lose their business?

Medical billing software survey reveals how concerned medical billing companies are about losing business due to clients' adoption of EMR/EHR

Answer Options Response Percent
Very 15.5%
Somewhat 27.6%
Not at all 44.0%
I don’t know/Not sure 12.9%

 

15.           How concerned are you with acquiring and retaining new clients?

Medical billing software survey shows medical billing companies' concerns about attracting new clients

Answer Options Response Percent
Very 63.8%
Somewhat 21.6%
Not at all 10.3%
I don’t know/Not sure 4.3%

 

16.           What do you see as the biggest competitive threat to your business?

Response Response Percent
Competition, pricing and obtaining clients 26.9%
EMR/Combined EMR & billing   20.5%
Inhouse billing   11.5%
Government/Policy restrictions   9.0%
Reduced reimbursement   7.7%
Other     7.7%
Offshore outsourcing   6.4%
The economy   2.6%
Staffing/Manpower   2.6%
Keeping costs competitive   2.6%
ACOs/Conglomerate groups   2.6%

 

17.       What marketing tactics do you use to find new clients?

 

Medical billing software survey reveals marketing tactics used by medical billing companies

Answer Options   Response Percent
Email marketing   34.5%
Social media   31.0%
Direct mail   34.5%
Webinars     6.2%
Phone sales   20.4%
Sales reps   16.8%
Specialty meetings   23.0%
Local association meetings   30.1%
Other     54.0%

 

18.           If you answered “Other,” please specify:

Response   Response Percent
Word of Mouth   36.0%
Referrals     28.0%
I am not looking for new clients.   8.0%
Web site     4.0%
Personal meetings   4.0%
Part of government web site   4.0%
Newspaper, flyers to schools in area. 4.0%
Medical Conferences, delivering/sending out information to offices 4.0%
Personal Marketing   4.0%
Yellow pages online   4.0%

 

If you have comments or feedback on these survey results, we welcome them in our Comments box. Tell us what you think about this data!

Read More | No Comments | Filed in General

About This Blog

Welcome to Building Kareo, a weblog by the team at Kareo about our products, our partners & competitors, medical billing, healthcare information technology, and much more.

Subscribe

Enter your address to receive e-mail updates: