Recently, Physicians Practice’s Bob Keaveney spoke with Kareo CMO Rob Pickell about the importance of medical office software that is designed specifically for small practices.
“After a foot injury landed me in an orthopedists’ office last year, I received a ‘robocall’ call from the practice informing me of its new EHR. The new system is going to be just great, said the recorded voice, but would I mind being patient while they made the transition?
At my next visit to the hospital-owned practice, the doctor struggled to retrieve my X-rays while muttering about the frustration of navigating the system that ‘they’re making us use.’
Just another day at a hospital-owned practice? …
‘It’s my observation that there’s a whole bunch of enterprise-class technology that’s being shoved down the throats of small practices, really because of the nature of how the industry is structured,’ Rob Pickell, chief marketing officer at Kareo, a maker of EHRs aimed at small practices, told me.”